Mónica M. Cortés Torres

Monica_Cortez.jpgInterim Vice President
Multicultural Markets and Engagement



A seasoned marketer and devoted community champion, Mónica oversees AARP’s Hispanic strategies related to brand building, membership development and community outreach and engagement.  In this role, Mónica is charged with developing culturally relevant strategies and messages for building brand awareness and familiarity, as well as programs and content to ensure relevance and to build trust in the Latino community.  She spearheads association-wide planning specific to the Hispanic audience to facilitate positive, social change.  Additionally, she leverages insight and learning from the Hispanic audience to infuse into AARP’s mainstream efforts to ensure the association remains relevant as the U.S. population becomes increasingly diverse.  

Mónica’s 15 years of work experience spans both the corporate and non-profit sectors.  Prior to joining AARP in 2011, she was the Director of Operations for the Caribbean Cultural Center African Diaspora Institute (CCCADI), where she successfully led the management and execution of a $10 million capital campaign.  In the corporate sector, Mónica was Operations Manager for the largest industrial electrical and mechanical motor repair shop in the Caribbean, successfully increasing year-over-year revenue.  She earned her Masters in Public Administration at Baruch College as National Urban Fellow, an academic and leadership program designed to enhance the skills of social change leaders.  Mónica holds a BA from Hunter College and is Phi Betta Kappa. 

 

Events

2016 National Tour

Tuesday, March 08, 2016 at 06:00 PM through December 03, 2016

15th Wall Street Summit

Tuesday, October 27, 2015 at 12:00 PM through October 29, 2015
15th Wall Street Summit in New York, NY

2015 National Tour

Wednesday, February 25, 2015 at 12:00 PM

NAA 15th Anniversary & 14th Wall Street Summit

Tuesday, November 18, 2014 at 04:00 PM through November 21, 2014
More Events