Rosie von Lila



NAA Interim Chief Executive Officer

Rosie von Lila has been a member of New America Alliance since 2016, has served on its board of directors since 2017, and in 2019 was elected to the Executive Committee as chair of the Membership Committee. Rosie first became a member of New America Alliance as the Founder and Director, Investor Relations of Lumera, formerly a New York-based firm focused on U.S. infrastructure investment. Subsequent to Lumera, Rosie most recently served as the Interim-CEO of Saving Jane, Inc., a 501(c)-3 non-profit working to end human trafficking, where she continues to serve on its board of directors.

Rosie lives in New York, where her hobby is interviewing people on What Comes Now — a live show and podcast about books and leadership. Through What Comes Now Rosie interviews incredible leaders who are breaking stereotypes, and who are all people of color. Past conversations have included: Maria Castro Vainer of JP Morgan Asset Management at the 2018 NAA New York Tour event; Wendy Garcia, Chief Diversity Officer for NYC Comptroller Scott Stringer’s Office; NY State Assembly Member Michael Blake; and NFL star Ovie Mughelli, among others.

In 2018, Rosie served as co-chair of the 2020 Women On Boards annual event in NYC, advocating to increase the number of women on public corporate boards. She formerly served on the Board of Directors for Bay Area Council, the 70+ year-old trade policy advocacy group in northern California.

Over her nearly 20 years’ experiential research on building participatory communities around the world, Rosie authored a framework for stakeholder engagement and building social and business ecosystems. Through her Von Lila Framework for stakeholder engagement, she has been invited to be a guest at the U.S. Pentagon several times, and a guest lecturer at the U.S. National Defense University. She is frequently invited to participate in strategic discussions and action groups focused on inclusion and collaboration.

Rosie graduated from the University of San Francisco’s McLaren School of Business. She currently does not have a dog, but expects that to change and intends to name the remarkable and beloved canine after The Greatest: Cassius Clay.